Leadership Change in Mexico's Cement Industry: José María Barroso of Cementos Moctezuma to Head CANACEM

José María Barroso, CEO of Cementos Moctezuma, has been appointed as the new president of the National Cement Chamber (CANACEM), succeeding Jaime Hill Tinoco of Holcim Mexico, for the 2024-2025 period.

Leadership Change in Mexico's Cement Industry: José María Barroso of Cementos Moctezuma to Head CANACEM
Photo by Bhargava Marripati / Unsplash

The National Cement Chamber (CANACEM) has announced a significant leadership change, appointing José María Barroso, the CEO of Cementos Moctezuma, as its new president. This decision marks a transition from the previous leadership of Jaime Hill Tinoco, CEO of Holcim Mexico. Barroso's term will cover the 2024-2025 period, during which he will represent the interests of Mexico's major cement companies.

With over 40 years of experience in the cement industry, Barroso brings a wealth of knowledge and expertise to his new role. His career includes a significant tenure as the commercial director in the Cement Division and over three decades of service at Cemex. As the new president of CANACEM, Barroso faces challenges such as nearshoring, inflation, and the industrial sector's efforts to mitigate the impacts of these phenomena. Additionally, he is tasked with promoting sustainability standards and maintaining dialogue between the sector and the Mexican government.

CANACEM, representing the six largest cement companies in the country, also acknowledged the contributions of Yanina Navarro, who served as the general director and executive president of the chamber for over five years. Barroso has committed to continuing the organization's roadmap towards reducing carbon emissions in the cement industry and fostering industry growth.

In his statement, Barroso pledged to honorably represent the sector and its members, emphasizing the positioning of cement and concrete as the best options for construction and infrastructure projects with a focus on reducing the environmental impact of industry operations. Barroso, an industrial engineering graduate from the Instituto Tecnológico de Mérida, Yucatán, also holds a master's degree in International Commerce from ITESM-IMCE.

This leadership change comes at a crucial time for Mexico's cement industry, as it navigates through various economic and environmental challenges, aiming to sustain growth and enhance sustainability practices.