Shree Cement Announces New Brand Identity with ‘Bangur’ as Master Brand

Shree Cement Limited, one of India's leading cement manufacturers, has revamped its corporate brand identity, positioning ‘Bangur’ as its master brand.

Shree Cement Announces New Brand Identity with ‘Bangur’ as Master Brand
Photo by Sylwia Bartyzel / Unsplash

India: Shree Cement Limited, a major cement manufacturer in India, has announced a significant revamp of its corporate brand identity. The company has introduced multiple brand offerings, with ‘Bangur’ now positioned as the master brand. The new Bangur brand identity is based on the concept of 'Build Smart', which encapsulates the company's consumer proposition, organizational philosophy, and national ambition.

The launch of the Bangur master brand was marked by a new advertising campaign featuring Bollywood actor Sunny Deol. This initiative aims to better connect with customers by providing unique experiences and differentiated products.

The branding revamp includes a new logo with a modern visual identity, a revamped product line with cutting-edge enhancements, and the introduction of Bangur Magna, a premium product offering. The campaign will be deployed across various media platforms, including TV, digital, outdoor, print, and retail.

Shree Cement's commitment to sustainability and eco-friendly practices is also a key aspect of this brand overhaul. The company aims to market and sell all variants of cement under the Bangur brand, reflecting its intent to innovate and satisfy customer needs.

For more details, visit the original source at Indian Television.